jeanne.alford@gmail.com‘s insight:

Concise and good advice for any presentation planning and development. Thanks.

jeanne.alford@gmail.com‘s insight:

Powerful validation from Sir Richard: “The head of PR is perhaps one of the most important people in a company and a good chairman will have them by their side. They are critical for managing the brand and save millions in advertising; people talking about your company is much more important than anything.”

jeanne.alford@gmail.com‘s insight:

"…my best mistake would become the philosophy I would apply to just about every challenge…Just because something is done a certain way, doesn’t mean that other methods aren’t worthy of exploration."

jeanne.alford@gmail.com‘s insight:

Check out "Marketing Action Plans."

 

Gotta do a plan? Whether marketing or positioning, branding or PR, Morgan provides a template to get you started.  Take a look. Great tools to have on hand!

jeanne.alford@gmail.com‘s insight:

Brian makes a number of good points here.

 

1. start thinking about how social media becomes a means toward triggering meaningful activities or outcomes that align with business priorities or objectives and customer expectations.

2. Social media is not the crux of your argument, it is an enabler.

 

It falls in line with my counsel: it’s a platform, you must focus on the message and the call to action first; the delivery mechanism comes after.

jeanne.alford@gmail.com‘s insight:

I miss some of the old school techniques…I say adapt and reuse!

jeanne.alford@gmail.com‘s insight:

Sometimes anonymous people can be very creative and entertaining. I remember this little story going around the Internet back with AOL was king–1990s! I ran across it again and wanted to share a tiny moment of amusement. Apologies to Microsoft and Lawyers. No disrespect intended; we’re not laughing AT you, we’re laughing WITH you.