Unexpected Writing Lessons From a Marketing Job

Digital marketing comes with some unexpected writing lessons. You write all the time but sometimes forget that the writing has to actually be good.

Source: www.storyarch.net

What I have Learned from Everybody WritesTake Your TimeWork with drafts even when bloggingStep away from writing before going back to make it betterThink of the reader firstYou are the reader’s advocate!Connect to your audience so they can relate and keep readingUse relatable metaphors“Stories sell, facts tell”Always Keep the three modes of persuasion in mind (ethos, pathos, & logos)Proofread! and then proofread again!!!!!

See on Scoop.itClear Communications

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